Women in business have always had an important place in society; in fact, it is one of the longest-running trends in history. Throughout history, countries that are predominantly male have always attracted a disproportionate number of women entrepreneurs and leaders. The reasons vary by region, but in general, men have historically been more powerful, more influential, and more likely to control and access resources. Because of these cultural and historical factors, women have often had a difficult time establishing themselves in positions of power and influence, even when they achieved significant success in their respective fields. Today, women in business have finally begun to receive equal treatment with men.
What has changed? For one thing, business schools have become more equality minded. Women are now a growing percentage of the total population of people studying business. Additionally, many organizations have realized the importance of diversity in a business owner or manager position. In addition, women-owned businesses have also become more visible during recessionary times, as women-owned businesses tend to be more stable and resistant to economic circumstances. Women entrepreneurs face additional challenges than their male counterparts when it comes to raising capital and securing funding for start-ups.
So what has made the male entrepreneurs of the past generation shift their perspectives? There are many answers to this question, but one contributing factor is technology. It has been found that most companies that were founded and raised during the computer age were owned by men. With technology changing so rapidly, especially in the realm of social media, it is not surprising that the business world has experienced a surge of female-founded businesses.
Many believe that the biggest driver behind this surge in female-founded businesses is the realization that the future of big business lies within the working-age population. Many large corporations believe that this segment of the population is currently the most talented and resourceful. This belief has driven innovative and progressive thinking in the corporate sector, resulting in new strategies for recruiting, developing, retaining, and motivating female entrepreneurs. In addition, these strategies are being put into practice now, in order to capitalize on the opportunities that female entrepreneurs represent.
For example, the American Enterprise Institute recently released an innovative study on the effect of increased female CEO presence on overall company performance. The study found that female CEOs lead companies that are more profitable, as well as being willing to take greater risks, take less expensive steps to bring the organization to new heights, and are willing to engage their employees. According to the researchers, the main reason why female CEOs are more successful is because they possess several qualities that are common among successful CEOs. These include strategic thinking, communication skills, entrepreneurial skill, and interpersonal skills.
Women entrepreneurs are also becoming highly educated, as evidenced by recent studies on the subject. Women now hold advanced degrees in a wide variety of fields, including business administration, law, engineering, finance, technology, economics, and education. Women who obtained these degrees are also more highly likely than men to start their own venture, which makes it less difficult for them to succeed. Women who choose to become self-employed are able to leverage their entrepreneurial skills to establish their own personal success. However, many women still lack the entrepreneurial skill set necessary to successfully run a company, due to a lack of the appropriate management, marketing, and leadership skills.
In today’s corporate world, there are numerous opportunities for women entrepreneurs. Entrepreneurs with entrepreneurial skill can start their own companies, which may yield revenues in areas other than manufacturing. Alternatively, women can pursue jobs as co-founders or CEOs of established companies. As a result of these innovative ventures, many women are creating their own companies to focus on particular industries or to serve niche markets. This often results in a higher level of financial returns for women entrepreneurs and a more stable financial footing for their businesses.
In conclusion, there is much room for successful women entrepreneurs in the business world. In fact, this has been shown to be true time again. A strong supportive network of mentors, fellow business owners, and supportive colleagues can make the difference between success and failure. When it comes to starting your own business, investing in yourself, and building an entrepreneurial support network, you will likely find that there are many avenues to explore.